Why EDGE Vaping Is The UK's Number One E-Liquid Brand

If you are even slightly familiar with the EDGE Vaping brand, you have no doubt noticed we claim to be "The UK's Number One E-Liquid Brand". This claim comes from our long-standing success across multiple retail channels, where more EDGE 10ml freebase e-liquids are sold than any other brand, and we represent the majority of the top 25 10ml e-liquid products sold in the UK's traditional retail sectors. We regularly serve over 326,000 happy customers through our online store alone, not to mention the thousands more who buy their EDGE Vaping products from offline retailers across the country - A testament to our quality and customer satisfaction.

Beyond sales figures however, our No1 brand claim is rooted in our ever-evolving efforts to be the UK's most dependable, trustworthy, and accessible vaping brand.

In this blog, we will explore the history of the EDGE Vaping brand, as well as the vital aspects of our operations that allow us to achieve our No1 brand status, and inspire trust in the hundreds of thousands of UK vapers who shop with us every month.

If you are new to EDGE, or simply want to know more about the brand behind your favourite e-liquids, you've come to the right place.

A Brief History Of The EDGE Vaping Brand

Established in 2017, EDGE Vaping was created with one mission in mind: to help people worldwide quit smoking through cutting-edge innovations and next generation nicotine products. Our goal was to make premium quality vaping products available to all without inflated price tags while maintaining quality assurances UK vapers can trust.

Finding staggering initial success as the first vape brand in the UK to launch a price-marked range of e-liquids in convenience retailers across the country, our commitment to premium quality at affordable prices resonated with consumers and retailers alike.

Through innovation driven by customer demand and adapting to the ever-changing vaping landscape over the last 8 years, the EDGE Vaping brand has evolved to offer a comprehensive range of products and services.

This evolution has driven our continued success into 2025, with EDGE Vaping products now available from our onine vape store, in convenience retailers, and even major supermarkets including ASDA, Sainsbury's, Nisa & The Co-Op. Our patented EDGE GO and Pro devices as well as e-liquids and pods are even provided to smokers looking to quit with the help of nationwide Stop Smoking Services as a part of the UK Gov's Swap To Stop scheme. EDGE e-liquids are also available internationally via our trusted EU distributors.

In 2025, EDGE is entering another stage of growth and development, with new and improved nic salt e-liquids entering the market alongside a brand new EDGE Pod Vape Kit to support disposable vapers as they navigate the upcoming UK ban on single use vapes. We are adding more new flavours to our flagship Core range to ensure our freebase vapers have even more choice alongside subscription and loyalty point options for our members, and have further international expansion in the works!

EDGE Vaping: UK-Made Quality You Can Trust

Among the most important reasons EDGE Vaping products have resonated with UK shoppers are the quality and safety assurances that come from the full scope of our operations being UK-based. When the majority of the biggest current vaping brands in the UK are Chinese, being a British company gives us unique advantages over the competition.

EDGE Vaping is one of the flagship brands launched by NextGEN360 Ltd, based in Manchester, UK. Our sister companies Advance Flavour Solutions (AFS) & Own Label Creations (OLC) are also here in the Greater Manchester area.

Collectively we form the Wilson George Group (WGG): operating with a ‘one team’ ethos as a seamlessly interlinked end-to-end vaping business encompassing every aspect of the industry from raw material processing and e-liquid manufacturing to packaging design and production, marketing, retail and distribution. We also boast extensive research, development and analytical laboratories, spearheading product innovation and ensuring unmatched quality, safety and compliance with TPD/TRPR regulations.

Explore The benefits of EDGE being a UK-based vaping brand below:

Meeting The Needs Of Modern UK Vapers

With all of WGG's resources at its disposal, EDGE Vaping is agile enough to constantly adapt to the evolving needs of UK vapers. This means we are at the cutting-edge of the latest e-liquid formulations and vape technology, allowing us to produce premium quality products which resonate with vapers of all experience levels and preferences. All while remaining at the forefront of UK vaping legislation so EDGE customers can always vape with total confidence.

Unmatched Quality Control

EDGE Vaping products benefit from unmatched quality controls at every stage of their production. Our in-house flavour experts craft dedicated flavour concentrates no other brand can access, and are always ready to adapt recipes based on the feedback of our customers. We create our own freebase and nicotine salt dilutions to ensure peak accuracy when mixing our different e-liquid strengths. We carefully source our own PG, VG and all raw materials, and process them intenrally to exacting quality and safety standards before they are approved for use in EDGE e-liquids.

Every single batch of EDGE e-liquid produced is subject to a full suite of toxicology and emissions tests using state-of-the-art equipment, with all data provided to the MHRA in order for them to be approved and released for sale in-line with UK TPD/TRPR regualtions.

Our facilities are ISO accredited, our lab processes and methodologies are ISO approved, and we work in-line with GMP standards wherever possible within our operations.

Compliance, Safety & Transparency Vapers Can Trust

Being UK-based means EDGE vaping can offer unmatched transparency and accountability vs Chinese brands like Elf Bar or Lost Mary. We are contacable via phone, email, live chat and more at any time of the day to support our customers with any and all queries, and all our product informaiton is publicly available and can be provided on request.

Our dedicated compliance and quality teams ensure we don't just meet but exceed quality and safety expectations governed by UK law, so EDGE vapers can have complete trust in what they are buying. Every EDGE product sold is registered and approved by the MHRA, and we operate with total compliance with TPD/TRPR regulations. Having full traceability of every single component used to make our products means we can quickly address any issues and provide comprehensive solutions to challenges.

Controlling Costs To Make Vaping Accessible To All Who Need It

Thanks to having everything in-house, EDGE e-liquids can be produced in a highly efficient, cost-effective way without sacrificing quality. We pass these savings on to our customers, which is why we can offer premium products at affordable prices, furthering our goal of making vaping safe and acessible to all adults who choose it as an alternative to smoking.

  • Supply And Distritbution

  • Mixing

  • Bottling & Labelling

Constant Innovation To Meet The Needs Of UK Vapers

Without its customers the EDGE Vaping brand could not exist, and while we are proud of the hard work of our teams over the years in building our operations, without customers like you we simply wouldn't exist!

It is with this all-important fact in mind that we constantly strive to meet the evolving needs of UK vapers through innovation and market analysis but most importantly by taking on the feedback of real people just like you.

Thanks to the resources of the closely interlinked company group we mentioned in the section above, EDGE vaping is uniquely positioned to respond to rapidly shifting trends and the preferences of customers new and old.

From adding new flavours to exisitng e-liquid ranges to launching entirely new products never before seen, our skilled technicians and efficent processes allow us to pivot at a moments notice to ensure we are serving our customers with only the finest vaping products, tailored to meet their needs - while ensuring total compliance and safety.

EDGE E-Liquids Are Available Everywhere

Product availability is at the heart of what makes EDGE Vaping the UKs No1 e-liquid brand. Circa 60,000 EDGE E-liquids are sold through our online vape store every month, not including the hundreds of thousands more distributed to retailers all across the UK.

EDGE Core & EDGE Nic Salts are sold at nearly 14,000 distributions points across the UK, including convenience stores and major supermarkets such as ASDA, Morrison's, Sainsbury's, The Co-Op & Nisa.

You're never far away from an EDGE vaping product meaning you will never struggle to top-up your favourite e-liquid flavours!

EDGE Vaping Supports The UK Government In Empowering Smokers To Quit For Good

While not risk free, vaping is confirmed to be at least 95% less harmful than smoking tobacco. As a part of the UK Government's Swap To Stop Scheme EDGE vaping products are officially provided by Stop Smoking Services across the country including via North Yorkshire and Bury County Councils.

We support these agencies by supplying them with the e-liquids and vape kits needed to help people quit smoking, including the convenient and portable EDGE GO as well as replacement prefilled EDGE GO pods that help transitioning smokers start vaping without a steep learning curve. Alongside the GO, we also provide Stop Smoking Services our versatile refillable vape kit the EDGE Pro, which can be paired with a wide range of e-liquids including our own EDGE Core, EDGE Elite or EDGE Nic Salt ranges.

We operate a dedicated online portal in partnership with North Yorkshire Council, where we offer our products as well as expert advice, guidance and support to all thoseon undertaking a quitting journey.

Since the UK Gov launched it's pro-vaping "Swap to Stop" scheme, EDGE has been a trusted partner, offering exclusive bundles and discounts to those who are referred via the council-lead services.

Alongside these bundles, we also maintain a hub of information designed to help complete novices get a better understanding of vaping and learn everything they need to know before deciding if it is the right alternative for their cessation journey.

EDGE NYC Scheme

EDGE Vaping Stop Smoking Hub

At EDGE Vaping, we take pride in the quality and safety of our products, which is why we’re honoured to partner with councils like North Yorkshire Council as part of their Swap to Stop scheme. This initiative provides smokers with starter kits to help them transition away from cigarettes and toward a smoke-free future.

Through our commitment to harm reduction, we’ve supported hundreds of individuals in their journey to quit smoking, offering a safer alternative that makes the process easier and more effective. If you're looking for a proven way to take the next step in your quitting journey, we're here to help.

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Shop EDGE Vaping Online For Exclusive Products & Offers

As we mentioned earlier in this blog, our range of EDGE Core as well as selected EDGE Nic Salts are available to buy in most major supermarkets and convenience stores located around the UK but there are certain flavours as well as an entire range of EDGE e-liquids which are exclusive to our online vape shop.

Whilst there are a wide range of flavours from our EDGE Core and EDGE nic salts ranges available at traditional retail, there are some flavours in the ranges which are exclusive to our website.

Our EDGE Elite range of e-liquids are exclusive to edgevaping.com and this is our premium range of e-liquids which differ from our EDGE Core range. You may notice that the price of EDGE Elite 10ml is slightly more than a standard bottle of EDGE Core but this is because they are made with unique flavourings and additional premium quality ingredients to give a more "elite" flavour and vaping experience.

The EDGE Elite range is available in 50/50 VG/PG ratio as well as High VG (70/30) which caters to those who enjoy sub-ohm vaping as this compliments that style of vaping perfectly.

By choosing to buy EDGE e-liquids online, you can also take advantage of the fantastic multi buy discounts that we offer on all of our e-liquid ranges. You can get 4 EDGE Core e-liquids for just £7.50 which saves you £2.50 if you were to buy the same amount in retail outlets.

As well as this, we also have a multibuy discount on our EDGE Elite range as well as our EDGE Nicotine salts too! All orders are picked, packed and distributed from our warehouse in Manchester.

And finally, you can also earn loyalty points with every eligible purchase which can be saved up and redeemed against future purchases which will save you even more money. We aim to make vaping as affordable and accessible to everyone where we can as well as offering convenience for ordering and getting your e-liquids delivered straight to your door!

Browse EDGE Vaping's Exclusive Online E-Liquids

The Latest And Best Vape Kits To Buy Online

It goes without saying that if you're getting the best vape juice on the market, you're going to need a vape kit just as good to compliment the vape juice which you buy.

We are proud to stock the latest and best vape kits that are available on the market and we constantly add new vape kits to our catalogue to keep up with current trends and demand. You can choose from leading brands of vape kits such as Aspire, Vaporesso and Geekvape plus many more.

As well as this, we also have our own EDGE branded vape kits which are exclusive to our online vape shop. The EDGE Go is our prefilled pod vape kit, designed to offer ultimate convenience as the pods come prefilled with 2ml of EDGE Core e-liquid and do not require any maintenance such as changing coils or topping the pods up with e-liquid as the EDGE GO pods come factory sealed with the coil integrated as well as being pre-filled with e-liquid. Once the e-liquid runs out, you just dispose of that pod and replace it with a new one.

If you're looking for a vape kit to pair with any of our EDGE e-liquid ranges, then we'd recommend trying out the EDGE Pro. This is a refillable pen vape kit that is compatible with any of our EDGE Core or Elite flavours as well as our nicotine salt range too. With no complex settings like variable wattage to understand, the smart technology inside the device automatically sets the wattage output based on the ohms of the EDGE Pro coil used inside the device.

The EDGE Pro features a patented rapid-release coil system that minimises maintainnance allowing coil swaps without having to open the tank, which reduces the potential mess and spillage of any e-liquid in your tank when changing your coil.

We are also in the final stages of releasing a brand new EDGE vape device which features more innovative technology aligned with the needs of modern pod vapers, so be sure to stay tuned to EDGE Vaping for the official launch!

Browse Vape Kits Online At EDGE Vaping

In Conclusion: EDGE Vaping Is The Brand For You In 2025

From our diverse portfolio of e-liquids and vape kits, to our end-to-end customer and retailer support, not to mention our constant drive to develop new products - EDGE vaping has something for every vaper in the UK, and we would love to be your go-to on your vaping journey in 2025 and beyond.

Still not convinced? Check out our other blog to learn more about the strict quality and safety processes we follow to get every bottle of EDGE e-liquid to market, you might be surprised by how many steps we take to ensure your vaping journey is safe and satisfying.